On Monday (5/7/2021) Puskas BAZNAS has successfully conducted the book launching of the Preference Survey of Corporation in Paying Zakat. The Chairman of BAZNAS Mr. Rizaludin Kurniawan, MSi joined the event accompanied by the head Division of Fundraising, CSR, Digital, Retail and Muzakki Service Center.

Furthermore, the method used in this research is AIDA method (Attention, Interest, Desire, and Action). According to the research result, it shows that zakat institutions which are the “top of mind” of corporation in paying zakat are dominated by BAZNAS which stands at 71%, followed by Dompet Dhuafa at 18%, and Rumah Zakat at 5%. The rest of zakat institutions such as LAZ Baitulmal Muamalat LAZIS Muhammadiyah and Mosque/Mushola stand at approximately 2% respectively. While for zakat campaign, the result shows that zakat campaign using social media, videos and short films are preferred. The research also presents the payment channel preference which resulting a virtual bank account as the most favored method in paying zakat virtually; meanwhile for the consultation about zakat, a direct face to face service is the most prefered. As for the benefits, the corporations prefer a sponsorship opportunity which include the corporation logo in the events held by the institution of zakat.


Rep: Puskas BAZNAS